Communication, Journalism & Media

SEO for Bloggers: The Basics of Optimizing Your Content

As you start your blogging journey, it’s in your best interest to get familiar with search engine optimization (SEO). Driving viewers to your blog is likely your main goal, especially starting out, and with successful SEO you can drive much-needed …

By Beyond Bylines Team
Beyond Bylines Team
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Two journalists talk to the bots about the pros and pitfalls of AI

ieman Storyboard contributor Chip Scanlan and Casey Frechette worked together for more than a decade at The Poynter Institute where they created online courses in reporting and writing. Casey is an associate professor and chair of the journalism department at …

By Chip Scanlan and Casey Frechette
Chip Scanlan and Casey Frechette
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50+ Top Content Tips from TikTok Influencers

TikTok is the newest social media darling on the block. And it has taken off like a rocket, outpacing the growth of other social networks!

But how do business owners, brand managers, and individuals like you build a successful TikTok …

By Walter
Walter
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The deep end of filmmaking

Established in 2014 with a $6.7 million gift from TV and film producer Jon Murray, BJ ’77, the Jonathan B. Murray Center was also made possible in no small part by the True/False Film Fest.

Murray made his fortune helming …

By Maureen Dolan
Maureen Dolan
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Understanding the Copywriter: What They Actually Do

You’ve always had a way with words, an ability to reel people in with your storytelling. How about using that talent as a copywriter? It sounds like a good idea if we’ve ever heard one. Read on to find out everything …

By Maureen Dolan
Maureen Dolan
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Resources

Current job and employment trends based on a NACE (national Association of Colleges and Employers) survey of recruiters who hire …

Focus 2 Am I Career Ready?

Career readiness is a foundation of eight core competencies that broadly prepare college students for lifelong success in their careers …

NBCU Academy is a journalism training and development program designed to prepare college students for a career in the news …

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Lowry Mall
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